With its new website, Heather Moore Jewelry now has a online presence that reflects the beauty and quality of their products.

Heather Moore Jewelry, a Cleveland based company, is known for their stunning handmade personalized jewelry including rings, necklaces, bracelets, and earrings.  Their jewelry line is often featured in fashion magazines including “Town and Country” and “Martha Stewart Weddings”.

Not only is the site visually beautiful, it features some of our best development work yet.  The site was written in ColdFusion, our language of choice for rapid development time.  We had a tight deadline for this project so efficient programming was of the essence. 

Shoppers can browse and select from HMJ’s extensive catalog, allowing them to create a truly unique piece of jewelry, all online.  This catalog is powered by an extensive database and custom content manager on the back end.

We utilized AJAX driven commands to make the shopping experience easier.  No need to refresh the page when changing quantities or sizes – it’s all done inline.

The site’s shopping cart features functionality often seen with much larger e-tailers.  For instance, the smart checkout remembers who you are, allowing for one-click ordering.  This makes the shopping experience easier for the customer while helping to increase sales for HMJ.

One of our favorite things, however, is that shoppers can create “projects”.  A shopper can design a piece of jewelry, save it and work on it later.  This encourages repeat visitors and promotes brand loyalty.

This site was truly a team effort with everyone on the WRIS team pitching in at some point.  The team leads were Bonny Lafave (Project Management), Craig Minch (Web Design) and Adam Euans (Web Development).

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